Market Strategies

Market Research

Another valuable service that Emirode General Trading offers to its clients is its expertise in marketing strategies applied to the promotion and distribution of goods and services. We assist entrepreneurs and managers of start-ups and mid-sized companies to study, evaluate and implement the best marketing strategy in order to ramp up the company’s exposure and market share.

The development of a marketing strategy is usually divided into five general aspects:

Customer Analysis: Once the market in which the company wants to operate has been identified, we analyze the specific end users of the product or service. Precise data collection and customer segmentation allow companies to better understand consumer needs, tastes and behavior. We then analyze the data in order to develop a specific marketing campaign to successfully reach the target market and to better forecast demand in the short- and long- term.

Product Development: With rapid advancements in materials and technologies, the product life cycle is getting shorter and shorter. In order to keep up and remain a top player in the market, a company needs to constantly improve existing products and develop new ones. For small companies, it can be especially difficult to invest in R&D. Global Business Union offers professional technical consulting on how to improve products and services in order to continuously satisfy existing customers and attract new ones.

Pricing: Global Business Union assists its clients by setting an optimal price for their products and services. Pricing is one of the most important elements of the marketing mix and it is often seen as an indicator of the quality of the product. Basing the pricing decision on industry benchmarks and revenue expectations, we help the client find the right pricing strategy to attract customers and at the same time maximize the sales margin.

Branding: Especially for a start-up company that is looking to enter a new market, it is essential to build and develop a strong brand. The brand will become the link between the values of the company and the customers. A strong brand image means brand recognition, an emotional connection with the user, customer loyalty, and lower costs of customer retention. Global Business Union assists its clients in developing a step-by-step branding strategy to achieve these results.

Sales and Distribution: A good brand and product are not enough if you cannot reach the customers. Developing an extensive network of sales representatives, agents, distributors, wholesalers and dealers can be a tough task, especially for small companies and start-ups. Even if you need to export your product, Global Business Union is able to assist you by creating an efficient sales network and managing your distribution channels with the aim of increasing the market share and improving the overall service offered.